Customer management as the challenge
Europcar’s challenge was to find an easy-to-use, uniform solution for customer relationship management for its sales organization in Finland.
The requirements set for the solution:
- An easy-to-use tool that enhances sales and makes sales processes more transparent
- Ease of implementation
- Facilitation of management of contracts
- Enhancement to customer communication
The solution
The solution offered by Adeptus to Europcar was the Adeptus | CRM customer relationship management system, whose basic tools would enable managing and categorizing the customers’ contract information efficiently and utilizing the categorized customer information in company communication. Europcar uses the Adeptus | CRM system mainly in Finnish, but the user interface was implemented in English also.
Delivery model
Europcar chose the application leasing model: the solution is used from the server administered by Adeptus, over an encrypted connection. The implementation was done in five weeks, and a short joint usage guidance lesson was held for all members of the sales staff.
Feedback after the implementation
The customer relationship management system is now used in Finland’s sales. In particular, its ease of use has been met with positive feedback.
Customer comments
“Use of the Adeptus | CRM system has made the daily work easier, since the system reminds its users of the tasks to be completed each day. The threshold for sending messages to different customer groups is lower, because the addresses are easily available and can be sorted according to target group and need. The Adeptus | CRM system conformed to our requirements and expectations for a customer relationship management system. The customer gets a more professional impression of our operations when all of the information can be found easily in one place.”
“In particular, recording, handling, and managing the prospects has become easier, because the system was built to have as few required data fields as possible. Even if some information would be lacking, we can record the prospects in our system, and the fact that not all information is available in the initial phases does not hinder the procedure.”